The Royal Bank of Scotland plc (RBS) is made up of hundreds of past banks. They were all different – large and small, city and country, traditional and innovative – and grew to serve the banking needs of unique communities all over the UK. Each one has left its mark on RBS’ identity. Becoming more inclusive is key to achieving RBS’ ambition of #1 for customer service, trust and advocacy by 2020. Normalising difference is an essential part of how they’re improving: ensuring everyone can bring the best of themselves to work knowing we’ll support them. And, for their customers, ensuring they take account of difference when delivering services. RBS celebrates diversity and find ways to turn it to their advantage. Supported by a prioritized plan (sponsored by their Executive Committee) with clear, measurable goals, RBS is building a more inclusive culture.
SHARING IS CARING!