Pamela Aculey

25th August 2022

2022 Shortlisted Nominee

Entrepreneur of Excellence Award


Pamela Aculey is the creator and founder of Just Like Me Books - the UK's first inclusive and interactive picture books that uses Augmented Reality (AR) technology to represent the underrepresented, striving to champion minority and disabled characters in children’s stories. By combining concepts of real and virtual worlds, AR technology brings their stories to life making it a fun and interesting learning experience – especially for children with disabilities and additional needs. In 2017 Pamela's eldest son was diagnosed with Autism and was non-verbal. After struggling to find books where children like Walter could see themselves, Pamela created 'Just Like Me' - a picture book series that champions diversity, inclusiveness, acceptance and kindness. Pamela's mission is to make classroom education extraordinary, interactive and inclusive where all children feel inspired.