Jake Allen

Entrepreneur of Excellence Award

Entrepreneur of Excellence Award

Nominee Profile

Location: London
I've been fortunate to play a role in reshaping bespoke tailoring, making fashion a tool for empowerment, self-expression, and inclusivity. At King & Allen, we've built a welcoming space where everyone, regardless of gender identity, body type, or orientation can discover their authentic style.

Since launching in 2003, we've challenged traditional tailoring norms with a simple philosophy: bespoke tailoring should be accessible to anyone, empowering people to be their true selves without judgment.

Our team has created thousands of suits celebrating individual identity. We've explored inclusive sizing for diverse bodies and gender expressions, and built a reputation as a welcoming space for LGBTQIA+ weddings.

I'm most proud of creating an environment where clients who felt uncomfortable in traditional spaces, now feel seen and respected. Our work supporting transgender and non-binary clients has been particularly meaningful, teaching us to better create tailoring solutions reflecting their identities.

King & Allen's impact comes from our amazing clients. Working with wonderful people like Lucy Spraggan, Max Siegel and Danielle St. James has helped share our message of acceptance and diversity celebration.

We've expanded our offerings with vegan suit collections and client-centred consultation processes. None of this would be possible without our incredible tailors who bring compassion to every fitting.

A client once said: "I've never felt more myself than in this suit. It's more than clothing – it's a reflection of who I am and who I want to be." Feedback like this means everything and shows we're on the right track.

I'm deeply grateful to be considered for a National Diversity Award in the category of Entrepreneur of Excellence. Any recognition belongs equally to our clients, team, and community who've trusted us with their stories and allowed us to be part of their journey.

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