Mark / Ladbaby

Nominee Profile
Location: Nottingham
Mark Hoyle is a British entertainer, author, and digital creator best known as the man behind LadBaby. Rising to fame with his unique blend of humour and relatable parenting content, Mark has carved out a career as one of the UK’s most successful online personalities. He’s the only artist in British chart history to score five consecutive Christmas Number 1 singles—all for charity—cementing his status as a national treasure. Beyond music, Mark is a best-selling children’s author, podcast host, and creator of viral videos that have attracted a global following of over 13 million. As someone with dyslexia, Mark is also a passionate advocate for greater understanding and support for neurodivergent individuals, using his platform to raise awareness and inspire others. His blend of comedy, heart, and purpose continues to entertain and empower audiences worldwide.