Shelley Bishton
NDA26 Judge
Shelley Bishton
Shelley Bishton is a senior commercial and culture leader with 20+ years’ experience at the intersection of partnerships, brand strategy, audience insight and organisational transformation. She has built high-impact partnership models and revenue programmes, while also leading DEI and culture change at News UK, embedding inclusion into business priorities, leadership behaviours and decision-making. Today, through Think Twice House, she advises founders and organisations on strategy, reputation, stakeholder influence and workforce equity, helping teams move from intention to action. A trustee and sought-after speaker, Shelley brings a pragmatic, human approach to judging, grounded in impact, integrity and long-term change.
